Business strategy

By focusing on a company’s greatest strengths, thinking big, and making tough choices, we help clients surpass the competition.

Watch the video


Our perspective: It's time to get your company's strategy right

How we can help you

Corporate strategy

Ask not what your businesses can do for you, but what you can do for them. By focusing on corporate center profitability, we help clients invest in effective internal governance and enterprise-wide differentiating capabilities, then fill in portfolios with businesses that gain the most from their unique mix of governance skills and enterprise capabilities.

Services include:

  • Annual planning processes
  • Corporate center profitability
  • Enterprise strategies

Talk to us about your corporate strategy

Organic growth

Organic growth may seem tougher than ever, but we use proven strategies and the full benefits of PwC’s global network to help clients uncover opportunities. We focus on enhancing or adding differentiating capabilities for the market share you can get, not the market share you don’t have; the customers who are most likely to switch to you, not those already loyal to you or someone else; and what’s missing for your customers from your current products or services so you can close the needs-offer gap.

Watch the video

Portfolio strategy

A good product or service alone is no longer sufficient for success. Instead, outstanding portfolio management is a necessity. We help clients make smart capital investments to leverage their greatest strengths and propel future growth. Our insights and methodology will ensure that your portfolios and resources remain aligned with your overall objectives and strategies and help you develop the agility to quickly respond to market changes.

Talk to us about your portfolio strategy

Pricing and profitability

Tailoring the right pricing strategy to the product life cycle is critical to success. Pricing must be set in the context of the broader marketplace — customers, channels, and competitors — and align with a company’s overall strategy. We help clients develop holistic pricing strategies and capabilities that support profitable growth and optimize value capture.

Services include:

  • Pricing and revenue model strategy
  • Customer portfolio profitability and optimization
  • Trade promotion, rebate, and discount effectiveness

Talk to us about your pricing and profitability strategy

Shareholder value strategy

Maximizing shareholder value means choosing a course of action that has the most intrinsic value. We help clients improve their shareholder value by setting goals based on insight and foresight about the fundamental sources and drivers of value. We then identify and build capabilities at the enterprise level and across business units that will drive sustainable growth over the long term.

Services include:

  • Sustaining or improving great performance
  • Performance turnaround
  • EPS and TSR divergence
  • Whole vs. parts
  • Activist board
  • Making acquisitions pay

Talk to us about your shareholder value strategy

Strategic planning

Over the long term, strategic planning yields major benefits by continuously evaluating your company’s performance against strategic goals and using benchmarks to tell you how external changes are affecting your progress. We help clients build and maintain a relevant planning and performance management system, with clearly articulated objectives and metrics to stay on track

Find out more

Case studies

We help clients across industries — including energy and utilities, financial services, healthcare, industrial products, retail and consumer, and technology and media. Here are a few examples of our recent work, with more coming soon.

  • Healthcare
  • Industrial products
  • Retail and consumer

"Safety net" hospital becomes a provider of choice

An urban hospital serving as a "safety net" for uninsured and underinsured was challenged to sustain its mission. We helped the organization use the mission and its deep roots in the community to define a new strategy focused on access, experience, and empowerment of physicians and nurses. We helped the hospital change its footprint, develop new capabilities, and evolve its operating model. This transformation allowed the client to receive a Medicaid waiver for more than 100,000 patients, grow share across all patient segments, and improve margins.

Talk to us about your business strategy

Industrial products

Truck manufacturer assesses Chinese joint venture

After seeing major success in the U.S. and European markets, a leading truck OEM wanted to assess the potential growth of markets in Asia and engaged a large Chinese truck manufacturer for potential joint-venture discussions. We provided project management across regions and functions, and successfully helped the client form an integrated global strategy by making recommendations about how to maximize synergies of the potential joint venture.

Talk to us about your business strategy

Retail and consumer

Beverage manufacturer improves premium market position

A U.S. alcohol beverage company in the United States wanted to improve its relatively weak position in the premium space of the market. To analyze the actual growth potential, we segmented key portfolio priorities and gaps. We then identified the client’s right-to-win capabilities, evaluated their fit with the current position, and defined a new operating model to ensure that acquired capabilities would be integrated with the core business for scalable value.

Talk to us about your business strategy


Strategy& celebrating five years
Five years ago, a new consulting firm was born. Its name? Strategy&. Hard to pronounce at first - now we love it. Learn more about our company...

Related content