Entertainment and media

In today’s rapidly moving, information-saturated world, we help companies capture and hold their customers' attention.

A fan-focused future

These are turbulent times for many entertainment and media companies. The shift to digital is well past the tipping point. Changes in marketer and consumer spending continue to accelerate, necessitating new strategies and flexible business models for entertainment and media companies to thrive in increasingly global markets. But even amid disruption, some realities endure: The most valuable constituents in the entertainment and media industry remain the active, loyal, and passionate fans.

At PwC’s Strategy&, we believe that as the industry transitions to a more direct-to-consumer world, those companies—whether they’re global giants or small startups—that fully embrace a fan-centric approach to their business and how it functions will emerge as the new leaders. With deep industry experience, functional expertise, and international reach, we unite strategy and execution to deliver immediate impact and lasting value for B2C and B2B clients.

Global Entertainment & Media Outlook 2019–2023

Global Entertainment & Media Outlook 2019–2023

PwC's Global Entertainment & Media Outlook 2019-2023 offers five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.

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Featured articles

The kidtech is all right
Dylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy...
Ears wide open
Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.

How we can help you

Business strategy

By uniting strategy and execution around distinct capabilities, thinking big, and making tough choices, we help clients surpass the competition. Service offerings include:

  • Growth strategies
  • International expansion
  • Acquisition planning and due diligence
  • Digital strategy
  • Content strategy
  • Monetization strategy

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Customer strategy

As user experience takes center stage for media and entertainment companies, we help clients build distinctive value, brand loyalty, and sustainable growth by putting customers first. Service offerings include:

  • Sales strategy
  • Customer/category segmentation
  • Sales effectiveness
  • Sales force design and incentives
  • Cross-platform sales, pricing and yield management
  • Acquisition and retention strategies

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Operations strategy

We work with clients to unite strategy and execution around differentiated capabilities that drive competitive advantage and lasting value. Service offerings include:

  • Performance improvement, restructuring, and effectiveness
  • Shared services
  • Sales and operations planning
  • Supply chain restructuring, sourcing, and acquisition
  • Integration support

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Technology strategy

In today’s interconnected world, technology touches everything, and is disrupting how business gets done. Organizations must decide to transform now or evolve over time, but there is no option to sit still. Service offerings include:

  • Technology strategies
  • Outsourcing and offshoring
  • Lean IT
  • Technology organizational design
  • New technology evaluation, applications, and customer relationship management

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People and organization strategy

At Strategy&, we develop, design, and implement organizational transformation to improve performance and generate lasting growth. Service offerings include:

  • Organizational design and implementation
  • Culture and talent management
  • Productivity improvement
  • Program management
  • Process redesign

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AI & compassion
AI can improve the capability of an organisation with coherent strategy, diversity of perspective & human compassion.

Case studies

How we work with our clients

  • Fit for Growth
  • Operations
  • Business
  • M&A transformation
  • Operations
Fit for Growth

Publishing firm accelerates its print to digital migration

A large publishing firm needed to restructure its business and accelerate it pace of product development. Strategy& helped the client tap into new growth opportunities by building new innovation capabilities. We enabled a separation from a parent company, minimizing the impact to overall business; strengthened the client’s business by sharpening the focus on specific growth markets, customer segments, and products; identified new digital capabilities to build in product development and go-to market functions; and adjusted the cost structure by optimizing and outsourcing non-core back-office functions (such as finance, HR, and IT).

Operations strategy

Major national news organization transforms operating model for growth

A U.S. news group wanted to redefine its strategy and prioritize growth opportunities. Strategy& conducted best practice visits, performed a baseline of the news group’s operations, analyzed financial implications, identified and prioritized opportunities, and then identified change management and governance implications. As a result of our work, we built a strategy and future operating model for the news organization.

Business strategy

Tech market leader evaluates opportunity for immersive sports video

A Fortune 100 multinational technology company wanted to harness momentum of a 3D video acquisition to explore opportunities in immersive sports experiences and quantify value created by participating in highly active space of VR, AR, and broadcast enhancement for sports content. Strategy& was hired to provide strategic insights on sports league and media stakeholders as well as to evaluate the existing sports market and the potential value created by immersive sports video offerings. We developed a partnership and prioritization strategy, created a product roadmap and consumer use cases, built a sports market sizing model, provided value creation scenarios with year-on-year revenue estimates, determined monetization strategy, and assessed competitive threats. As a result, we created consensus around product offerings and expected time to achieve substantial revenue; assigned potential value created by the immersive sports video offering; established a partnership, monetization, and business model strategy for the near and long term; acknowledged both the potential and limitations associated with expanded markets (e.g. global and non-major league sports).

M&A transformation strategy

A global information services provider assesses potential acquisition targets

A large information services provider wants to determine which one of four acquisitions to pursue in the marketing services space. Strategy& conducted a strategic target assessment and prioritization of the potential acquisition targets in the following three key dimensions: market attractiveness, strategic outlook at a high level (e.g., competitive advantage, key sources of threats, gaps and challenges, anticipated priorities), and target’s fit with parent company’s six stated strategic objectives.

Applying lean manufacturing techniques

Global media company looks to optimize performance of its advertising business

A major news and media company wanted to evaluate its digital advertising operations and improve the overall performance of ads across platforms. Strategy& conducted a rapid diagnostic of the digital sales ops function (including people, processes, and tech) to develop a baseline assessment of the end-to-end order-to-cash process to understand if it is operating at peak efficiency and effectiveness. As a result of our work, we identified the major root causes behind emerging issues and challenges as well as a list of measures that the company should consider to improve performance.

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