The PwC network and each of the individual PwC firms are strongly committed to protecting the privacy of personal data that they maintain about PwC clients, employees and other individuals.
We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.
Using your browser to control cookies
Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.
For information on additional browsers and device types please see http://www.aboutcookies.org or http://www.cookiecentral.com/faq.
Managing Analytics cookies
You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following link Google Analytics: http://www.google.com/analytics/learn/privacy.html
Types of cookies
- ‘Session’ cookies remain in your browser during your browser session only, ie until you leave the website.
- ‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
- ‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
- ‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customized pages) or enable services such as commenting on a blog.
Use of cookies by PwC's Strategy&
The following table explains the way in which we use cookies on this website.
Cookie |
Name |
Purpose |
Type |
Duration |
|||||
| CloudFlare | __cfduid | The "__cfduid" cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information. https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-CloudFlare-cfduid-cookie-do- |
Third party | 5 years | |||||
| ShareThis | __unam | The "__unam" cookie is set as part of the ShareThis service and monitors "click-stream" activity, e.g. web pages viewed, navigation from page to page, time spent on each page etc. The ShareThis service only personaly identifies you if you have seperately signed up with ShareThis for a ShareThis account and given them your consent. See more at: http://sharethis.com/privacy. | Third party | 3 years | |||||
| Google Analytics | __utma | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com/gx, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com/gx and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. | First party, Persistent | 2 years from set/ update. | |||||
| Google Analytics | __utmb | This cookie is used to establish and continue a user session with pwc.com/gx. When a user views a page on pwc.com/gx, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com/gx; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.com/gx for longer than 30 minutes. | First party, Persistent | 30 minutes from set/ update. | |||||
| Google Analytics | __utmc | Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using theurchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to | First party, Persistent | Not set. | |||||
| Google Analytics | __utmv | This cookie is not normally present in a default configuration of the tracking code. The __utmvcookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmccparameter. This cookie is only written if you have added the_setVar() method for the tracking code on your website page. | First party, Persistent | 2 years from set/ update. | |||||
| Google Analytics | __utmz | This cookie stores the type of referral used by the visitor to reach pwc.com/gx, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com/gx. The cookie is updated with each page view to pwc.com/gx. | First party, Persistent | 6 months from set/ update. | |||||
| Google Analytics | _ga | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategyand.pwc.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategyand.pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. | First party, Persistent | 2 years from set/ update. | |||||
| Strategy& | sid | This cookie allows www.strategyand.pwc.com to track visitor sessions across strategyand.pwc.com sub-domains such as alumni.strategyand.pwc.com. | First party, Persistent | On browser close. | |||||
| Oracle Eloqua | ELOQUA | This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of some pages on this site. It is set when you first visit the site and updated on subsequent visits. | First party, Persistent | 2 years | |||||
| Oracle Eloqua | ELQSTATUS | This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of some pages on this site. It is set when you first visit the site and updated on subsequent visits. | First party, Persistent | 2 years | |||||
| Sizmek | Activityinfo | This cookie is used to track conversions associated with a unique visitor and is used for attribution and ROI measurement. | First party, Persistent | 90 days | |||||
| Incapsula | incap_ses_{Proxy-ID}_{Site-ID} / visid_incap_{Site-ID} | These Cookies improve performance and security on the website. | Third party | Session / 1 year | |||||
| LinkedIn Insight Tag | BizoID | The BizoID cookie stores a unique LinkedIn user ID. Note: The LinkedIn user ID does not contain personally identifiable information. |
First party, Persistent | 90 days | |||||
| LinkedIn Insight Tag | BizoData | The BizoData cookie stores anonymous business demographic profile data for the user. Business demographic data may include anonymous codes for business demographics such as company size, industry, job function, or seniority level, but will not include any personally identifiable information. | First party, Persistent | 90 days | |||||
| LinkedIn Insight Tag | BizographicsOptOut | The BizographicsOptOut cookie tracks if the user has opted out of LinkedIn tracking. | First party, Persistent | 90 days | |||||
| LinkedIn Insight Tag | BizoNetworkPartnerIndex | Bizographic information generated from authorized LinkedIn Data Provider accounts is shared with authorized third party network partners. This cookie tracks which network partners have received data for a given user. | First party, Persistent | 90 days | |||||
| LinkedIn Insight Tag | BizoUserMatchHistory | This cookie stores the last time cookie IDs were synced with a given authorized network partner and is part of LinkedIn's server-to-server data integration solution. | First party, Persistent | 90 days | |||||
| ClickDimensions | cuvid | This cookie is used to determine unique visitors to the site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that the application uses to ensure both the validity and accessibility of the cookie as an extra security measure. | First party, Persistent | 2 years from set/update | |||||
| ClickDimensions | cusid | This cookie is used to establish and continue a user session with the site. When a user views a page on the site, the script code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. | First party, Persistent | 30 minutes from set/ update | |||||
| ClickDimensions | cuvon | Used to signal the last time a visitor viewed a page. | First party, Persistent | 30 minutes from set/ update | |||||
| CrazyEgg | is_returning | Used to track whether a visitor is new or returning. A returning visitor is one that has previously visited any tracked page on our domain within the last 5 years. | First party, Persistent | 5 years from set/update | |||||
| The Trade Desk | ttdUniversalPixelTag | This cookie is used to track the number of users who have visited a website. That cookie pool can then be used to retarget those users, and serve them digital ad units. | First party, Persistent | 90 Days | |||||
| Crazy Egg | _ceir | This cookie is set by CrazyEgg and records whether you have visited the Website. | First party, Persistent | 5 years | |||||
| Crazy Egg | _ceg.s | This cookie is set by CrazyEgg and records anonymous usage activity on the site to help define heat maps and common user patterns to improve functionality and content development in the future. | First and third party | 3 months | |||||
| Crazy Egg | _ceg.u | This cookie is set by CrazyEgg, in tandem with the anonymous usage patterns cookie, to understand repeat visitor patterns on the Websites. | First and third party | 3 months |