What is a capability?

A few differentiating capabilities drive a company’s identity and success. But what do we really mean by a capability?

In this video we define what a capability is—the combination of processes, tools, skills and behaviors, and organization that delivers a specified outcome—and show how differentiating capabilities create unparalleled value for a company. We use Frito-Lay and its direct-store delivery capability as an example to illustrate this powerful concept.

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