Consumer and retail
The consumer products industry — including fast-moving consumer goods (FMCG), consumer electronics, luxury goods, and packaged food products — is evolving rapidly in the Middle East and Africa. Regulatory liberalization, changes in the competitive environment, and shifting consumer lifestyles and channel structures are creating opportunities as well as challenges for consumer manufacturers, distributors, and retailers.
Our team of industry experts draws upon direct experience gained from multinational engagements within the Middle East consumer products industry and FMCG sector to bring a unique perspective to our clients’ challenges. We are equipped to help consumer products companies develop cost-efficient strategies to meet their aggressive growth objectives, identify key promotion opportunities, and improve innovation effectiveness.