10 Principles of Strategy through Execution

How to link where your company is headed with what it does best

Strategy Profiler

10 Principles of Strategy through Execution

These ten principles - derived from our experience working with global business - can help you build strong links between strategy and execution now and in the years to come.

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Aim High

Aim high

Set a lofty ambition for your strategy - not just immediate success but sustained value creation - while pursuing excellence in implementation.

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Build on Your Strengths

Build on your strengths

Take an inventory of your distinctive capabilities and use it as a starting point for greater success.

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Be Ambidextrous

Be ambidextrous

Cultivate versatile people and teams who can speak the language of the boardroom and the shop floor.

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Clarify Everyone's Strategic Role

Clarify everyone's strategic role

Make sure people throughout the enterprise know how their work fits with the overall direction.

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Align Structures to Strategy

Align structures to strategy

Set up your hierarchical design, decision rights, incentives, and metrics, so they reinforce your company's core identity.

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Transcend Functional Barriers

Transcend functional barriers

Put together cross-functional teams to blueprint, build and roll out your capabilities.

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Become a Fully Digital Enterprise

Become a fully digital enterprise

Embrace technology's potential to transform your company; to create new experiences for your customers, employees, and constituents.

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Keep it Simple, Sometimes

Keep it simple, sometimes

When figuring out how much complexity is needed, let the relevance for your company's strategy be your guide.

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Shape Your Value Chain

Shape your value chain

Raise the game of other operators you work with, including suppliers, distributors, retailers, brokers, and even regulators.

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Cultivate Collective Mastery

Cultivate collective mastery

Foster a culture where communication is fluid and open, and where people have reason to trust each others' decisions.

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Strategy& is PwC's strategy consulting team

We help companies develop practical strategies to address their biggest challenges. We help create strategy that works.

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10 principles of strategy through execution