Alan Gemes

Alan Gemes


Alan Gemes is an advisor to executives in the financial services industry for Strategy&, PwC’s strategy consulting business. Based in London, he is a Partner with PwC UK. He serves leading banks and wealth managers in the UK and across Europe and has worked with clients in Europe, Asia and the US.

His key areas of expertise are:

  • Corporate and business unit strategies
  • Transformation of financial institutions
  • Customer-centricity

Mr. Gemes’ work with financial institutions includes the following key topics:

Wealth managers/private banks

  • Aligning service offerings to customer needs and value
  • Harnessing the power of digital
  • Adapting to the changing regulatory environment
  • Improving the investment management process
  • Rethinking the operating model

Retail banks

  • Adapting to the digital age
  • Enhancing customer focus
  • Developing the capabilities to win in a changed social and technological environment

Corporate and Investment banks

  • Creating a fit for purpose operating model
  • Streamlining key processes
  • Building a customer-centric culture
  • Focusing the business on profitable clients, products, and markets

Mr. Gemes served as deputy CEO at a Swiss private bank before joining Strategy&. He earned a Master’s degree in commerce from the University of New South Wales and a first class B.A. with honors from the University of Sydney.