As a principal in Trade Promotions Effectiveness in the Advisory, Consumer Market Practice. Alex helps clients to seek better Trade Promotions programs through enhanced strategies, processes, analytics and adoption of new technologies.
Alex has deep knowledge and hands-on client experience in the areas of trade promotion management transformation, demand planning and Sales & Operations Planning, spend effectiveness, customer relationship management strategy, supply chain planning, IT strategy, revenue management, retail execution, and sales force automation.
Before joining Strategy&, Alex had worked at Accenture where he was a Managing Director and he brings in over 20 years experience in consulting to Fortune 500 companies.
Alex holds a Master of Business Administration degree from Emory University and a Bachelor of Engineering degree in Bio-Medical Engineering from Boston University.