Ivan is a pricing expert and a Director with PwC Strategy&, based in London. He has more than twelve years of experience in pricing and revenue management, working with clients across different industries, such as consumer goods, industrials, B2B services, software etc.
He leads projects on pricing strategy development, price segmentation, consumer and customer price setting, pricing process improvement and delivery of pricing training to sales teams.
Prior to joining Strategy&, Ivan worked in pricing consulting for Simon-Kucher and Partners. He also has industry experience having worked for AB-InBev and dunnhumby (Tesco).