We help clients unite strategy and execution to build a strong steady pace, and find opportunities to accelerate past the competition.

Embrace new technologies, offer new services

Fundamental shifts in populations, economics, technologies, regulations, and stakeholder expectations continue to create demand for new and expanded transportation systems and services. As digital native competitors proliferate, traditional transportation companies must find opportunity amid disruption.

At PwC’s Strategy&, we work with private- and public-sector transportation clients around the world to develop and execute sound strategies. With a deep understanding of the complex environment and market dynamics in which companies and agencies operate, our teams consult across all modes of transportation — providing expertise in a range of areas including business strategy, operations, organizational design, technology, digital capabilities, and regulatory policy.

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Embrace new technologies, offer new services

Transportation & Logistics trends 2019

Transportation & Logistics trends 2019

The pace of innovation and the uncertainty it brings — including the threat of new competitors — explains why T&L CEOs are less than sanguine this year about the immediate future.

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How we can help you


Since our first aviation assignment for United Airlines in 1930, Strategy& has worked with clients across the aviation industry providing both technical and management consulting expertise. We have completed more than 1,000 successful engagements for clients in the airport, airline, and aerospace industries, as well as with air navigation service providers and government and regulatory agencies worldwide. This experience has provided us with in-depth knowledge of the entire aviation industry value chain.

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Since our first assignment for the Illinois State Railroad in 1914, Strategy& has worked with clients across the rail sector to provide guidance including strategy, operations, technology, and infrastructure management. Our deep rail client experience spans the globe with support of passenger and freight rail operators, governments and regulators, rail equipment manufacturers, and private equity stakeholders.

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Postal and logistics

Strategy& works for the leading players in the postal and logistics industry worldwide on a broad range of strategy, operations, and technology assignments. Our clients comprise postal operators; courier, express, and parcel companies; logistics providers (3PLs and 4PLs); freight forwarders; shippers (in all major industries), and governments/regulators.

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Travel and tourism

Strategy& unites strategy and execution across the entire travel and tourism value chain. Our engagements cover hospitality providers as well as tour operators, leveraging our deep experience across all travel modes as well as our understanding of travel market fundamentals. We have helped clients shape capability-driven strategies, e-commerce and digitalization, product segmentation, and partnerships.

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Case studies

  • E-commerce fulfillment
    market assessment
  • Digital strategy for international
    ground-based carrier
  • Innovation capabilities assessment in
    the Great Britain rail industry
E-commerce fulfillment market assessment

Based on the explosive growth in retail e-commerce in the US, an Asian logistics company was interested in investing in the US e-commerce fulfillment and reverse logistics market. Strategy& was engaged to develop a comprehensive industry assessment including market trends, customer segmentation, competitive landscape and emerging customer requirements. In addition, Strategy& outlined the key success factors and capabilities required for the client to develop a differentiated offering in the market. After identifying potential new products/service offerings, describing operating model and market risks, and outlining the competitive dynamics, Strategy& made a detailed recommendation on how and when the client should approach entering the market to maximize the potential return for its shareholders.

Digital strategy for international ground-based carrier

Given the rise of several new, nimble competitors and the growing promise of emerging technologies, an integrated carrier with a long history of market leadership wanted to proactively develop a long-term digital strategy to preempt potential disruption. Strategy& was engaged to synthesize a cohesive 5-year strategy to enable the client to leverage technology to expand its markets, lower its cost base and improve service levels. We worked with the client to catalog its existing initiatives as well as supplement the strategy based on identified gaps and white space opportunities. The recommended strategy was heavily supported with quantitative analysis around opportunity sizing, up-front and ongoing cost estimates and consequent NPV and TSR metrics. Strategy& then worked with the client to develop an execution roadmap and internal communications strategy to ensure the initiative would be properly understood and receive required buy-in from key executives and board members.

Innovation capabilities assessment in the Great Britain rail industry

A central railway agency in Great Britain wanted to support the rail industry to realize its strategic and technical vision. Strategy& was engaged to develop and pilot a cloud-based self-assessment tool that would allow companies to measure their innovation capability levels. We created detailed charts to define innovation capability across six key themes: competitive environment, strategic alignment, internal innovation activities, external innovation activities, organization, and culture. After piloting the assessment tool with three companies, we developed a separate dynamics assessment survey, targeted at industry bodies. As a result of our work, we empowered the rail industry and individual companies in Great Britain to improve their innovation support and capabilities, and inform future strategic decision making by implementing a shared and rigorous innovation assessment approach.


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